Users will soon have a updated setting that permits them to lessen the amount of AI-made videos appearing in their timelines. This step comes as the platform disclosed that it now features over 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a global release. This shift coincides with a surge in AI content, spurred by emerging video-generation tools.
AI Proliferation Online
Recent reports that almost a tenth of the fastest-growing channels on a competing service primarily display content made by AI. A considerable share of this material is deemed mass-produced AI material, a term for poor-quality, factory-style content that is typically illogical or surreal.
Our research shows that numerous viewers enjoy content created using AI tools, including digital art to educational videos, and we intend to give people the power to adjust the amount of that, based on their own preferences,” stated a platform representative.
AI on the Platform
The platform shared that there are currently over a billion videos on its service labeled as made with AI. Overall, more than 100 million media items are added to the app each day, making clips made by AI a limited portion of its complete catalog.
User Control Features
Users will be able to reduce or increase the volume of AI-generated videos they view by opening the “manage topic” feature in the application and choosing AI-made media. Additional categories that are already be modified under the setting include politics, clothing, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s rules mandate creators to tag convincing AI-made content, and it bans harmful fake videos of well-known individuals or critical incidents. Any realistic AI-generated clip that is unmarked can be taken down under its community policies.
Additionally, the app will henceforth add an “AI-made” watermark to content made using its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This action is designed to stop users from attempting to circumvent the tagging system.
AI Literacy Programs
The company is also launching a $2m AI literacy fund for specialists and organizations to produce informative material about responsible artificial intelligence. This program will assist educational bodies focused on educating programming and robotics.
Content Safety Approach
The platform has supported its moderation strategy, during discussion over proposals to lay off numerous content moderators in the United Kingdom. TikTok is set to reduce 439 jobs in its user protection department in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by machine-led review.
A company official explained that human moderation would remain essential, but automated tools can protect employees by filtering out the most harmful content prior to it is viewed by staff. TikTok reported a significant reduction in shocking and graphic content reviewed by human moderators over the previous year due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is where a significant AI assistance is proving valuable operate efficiently.”
