Should A Aspiring Influencer Pal Cease Exploiting Me for Content?

The Prosecution: Beth

At times she films me while having a meal. I’ll see myself on her social media – it’s like a sudden shock.

My best friend of a decade, Marielle, labels herself the “content queen”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, she feels the need to document everything constantly. During meals out, she says, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. Another annoyance is because meals lose their warmth.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She makes video blogs about city life, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be dragged into it. On occasion she films me while dining, or just accompanying her. Later, I appear on her feed afterwards, and it comes like a surprise: I might be bare-faced, an awkward face or photographed mid-bite. It feels invasive.

Marielle also expects me to film her at inconvenient times. Often I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she dismissed it. She’s taken me to a couple of industry functions, which was nice, but that doesn’t make up for all the energy I spend assisting her create material.

I appreciate that Marielle has supported me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she’s fake or inauthentic, but sometimes I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and film me smiling with another. It feels forced. It's crucial her to understand that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being recorded, altered, or shared for an viewers. I am not a prop for her Instagram.

The Other Side: Marielle

I want Beth to see that the creations we make together can get us an opportunity.

I love shooting content. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I look up to people on TikTok who execute that style of casual, DIY content creation.

Creating content is my interpretation of living actively: noticing the details, sharing them with an viewership that appreciates the art behind it. It's never my aim to make my friend uncomfortable. Bringing her to industry events was my method of sharing opportunities, giving her a opportunity to experience behind-the-scenes moments that could help her career in design too. That’s not blackmail, it's simply being pragmatic.

I would take her to such functions even if she didn’t help me, but I desire her to see what the content we make together can achieve: an opening. I know not everyone likes being filmed, but sometimes unplanned moments is what makes material genuine. Being recorded from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my personal filmmaker, but companions support one another in minor capacities. I thought filming a clip here or there would be fun for Beth. Innovation thrives in collaboration, and having my friend around makes projects lively and pleasurable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But creating content jointly sometimes is part of how I record our shared experiences.

I value Beth’s friendship deeply and want to avoid making videos to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of angles that might make her self-conscious.

This isn’t about power, it’s about expressing my perspective while still considering hers. Obviously content creation is not a substitute for real connection: it's merely part of how I live my life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and her friend when they are out together?

There’s nothing more excruciating than having a friend point a camera at you. I understand that it's her job, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to create content with. Given the uncertain future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for assistance repeatedly, even if they have helped previously. While she enjoys shooting, that doesn’t mean all those around her is willing material. She needs to honor her friend's personal space.
Ankit, 26

Marielle might love making content and displaying her life online, but it isn't for everyone. It’s nice she has assisted Beth’s career, but she needs to listen to what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and make sure it’s the focus in your friendship. Foster some real memories, where true emotions are preserved, not online archives. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be neither present nor authentic when they're together – she's on the job. Both seem confused as to where the line is. The answer is not found in trying to alter one another, but in each establishing clear boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

In an online poll: has she been over-exposing their bond?

Lisa Johnston
Lisa Johnston

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.